Post by account_disabled on Jan 8, 2024 11:07:12 GMT
Christmas is just around the corner. Consumers are already planning their purchases and brands are preparing to respond to this time of massive sales. In this context, social networks, such as Pinterest , have become a fundamental pillar to take into account for brands, and consumers are increasingly using them to find out about trends, compare and decide on their purchases. For this reason, yesterday Pinterest, together with MarketingDirecto.com , organized a meeting with brands and content creators in which several experts from the company demonstrated how this social network can inspire both parties this Christmas. To begin, the presentation “It is worth being positive” by María García , Partner Manager of Pinterest, took place. “Pinterest's mission globally is to inspire people to create the life they want,” said García before explaining the growth of Pinterest, which, today, is already used by 442M people around the world. For García, in the middle of a global pandemic, like the one we find ourselves in, it is worth being positive and creating a positive context, both for brands and users.
Searches for positivity have skyrocketed this year ”, He assured. «81% of Spanish Pinterest users believe that branded content is something positive» Regarding how brands can connect with consumers in this Email Data context, García assured that Pinterest users trust brands because the context is positive, and that, precisely for this reason, brand content stands out on Pinterest. “ 81% of Spanish Pinterest users believe that brand content is something positive ,” said the expert, to which she added that this environment increases the impact in all phases of the purchase funnel. On how to boost brand growth on Pinterest, García highlighted three fundamental pillars around the user journey: inspire, refine and act. “To do this, you have to maximize reach and launch new products , boost traffic and digital action and take advantage of the moment,” said the expert. Next, Sergio Núñez , Pinterest Partner Manager, shared the main insights to understand what interests Pinterest users. “Most searches are related, non-branded, and inspirational. 70% of Spanish users acknowledge having been inspired by Pinterest and that it has helped them make decisions related to the purchase.
Pinterest Regarding the type of Pinterest user, Núñez commented that these are people with a certain purchasing power, since it reaches 34% of Spanish households with income above €90,000, and that they go to Pinterest with a purchase intention greater than on any other search or social platform, although the expert made it clear that Pinterest is not a social platform in itself, as other types of social networks can be. Furthermore, Núñez agreed with María that Pinterest users are positive people, and that 8 out of 10 go to this platform in search of positivity. Núñez also wanted to highlight that Pinterest is a source of inspiration in all categories: food, fashion, beauty, etc. And it is based on seasonal moments, such as summer, and unique moments in life, such as marriage or the birth of a child; Based on that, the expert explained that people who go to Pinterest to look for ideas do so by planning ahead, which means you can get there before the competition. “Aligning the content on Pinterest with the moments increases brand recall 10 times and online sales by 22%,” he stated. Looking ahead to Christmas 2020, Núñez shared what the main trends will be and assured that Pinterest is a very interesting platform to look for gift ideas, making it a perfect time for brands to position their products. In line with the above, Irene Matías , Pinterest partner manager, shared how to boost Christmas sales through the platform. To begin, Matías contextualized that the consumer's purchasing cycle has not changed, but the different roles of the channels have, among which e-commerce has emerged as the winner.
Searches for positivity have skyrocketed this year ”, He assured. «81% of Spanish Pinterest users believe that branded content is something positive» Regarding how brands can connect with consumers in this Email Data context, García assured that Pinterest users trust brands because the context is positive, and that, precisely for this reason, brand content stands out on Pinterest. “ 81% of Spanish Pinterest users believe that brand content is something positive ,” said the expert, to which she added that this environment increases the impact in all phases of the purchase funnel. On how to boost brand growth on Pinterest, García highlighted three fundamental pillars around the user journey: inspire, refine and act. “To do this, you have to maximize reach and launch new products , boost traffic and digital action and take advantage of the moment,” said the expert. Next, Sergio Núñez , Pinterest Partner Manager, shared the main insights to understand what interests Pinterest users. “Most searches are related, non-branded, and inspirational. 70% of Spanish users acknowledge having been inspired by Pinterest and that it has helped them make decisions related to the purchase.
Pinterest Regarding the type of Pinterest user, Núñez commented that these are people with a certain purchasing power, since it reaches 34% of Spanish households with income above €90,000, and that they go to Pinterest with a purchase intention greater than on any other search or social platform, although the expert made it clear that Pinterest is not a social platform in itself, as other types of social networks can be. Furthermore, Núñez agreed with María that Pinterest users are positive people, and that 8 out of 10 go to this platform in search of positivity. Núñez also wanted to highlight that Pinterest is a source of inspiration in all categories: food, fashion, beauty, etc. And it is based on seasonal moments, such as summer, and unique moments in life, such as marriage or the birth of a child; Based on that, the expert explained that people who go to Pinterest to look for ideas do so by planning ahead, which means you can get there before the competition. “Aligning the content on Pinterest with the moments increases brand recall 10 times and online sales by 22%,” he stated. Looking ahead to Christmas 2020, Núñez shared what the main trends will be and assured that Pinterest is a very interesting platform to look for gift ideas, making it a perfect time for brands to position their products. In line with the above, Irene Matías , Pinterest partner manager, shared how to boost Christmas sales through the platform. To begin, Matías contextualized that the consumer's purchasing cycle has not changed, but the different roles of the channels have, among which e-commerce has emerged as the winner.